Whit Babcock is in his third year as Virginia Tech’s Director of Athletics after being formally announced as Tech’s AD on Jan. 24, 2014. The Harrisonburg, Virginia native came back to the state following stints at Cincinnati, Missouri, West Virginia and Auburn.
Babcock arrived in Blacksburg following two and a half years as the Director of Athletics at the University of Cincinnati and five years at the University of Missouri, where he served as the Executive Associate Director of Athletics. His background in fundraising, marketing, promotions, ticket sales, licensing, and multimedia partnerships were key attributes in support of his hiring. In his introductory press conference, Babcock cited three guiding principles for his vision for the athletics department’s future: commitment to comprehensive excellence, centering the department’s focus on the student-athlete experience, and engaging the community.
During his two-year stint as the AD at Cincinnati, Babcock initiated a new administrative structure within the department and proposed a comprehensive vision and capital campaign for athletics facility enhancement, which included an $86-million renovation and expansion to Nippert Stadium, the school’s football stadium. He also set forth a scholarship enhancement plan for Olympic sports, crafted a three-year strategic plan for all facets of the program, hired head coaches in football, baseball, men’s track and field, lacrosse, volleyball and women’s soccer, and implemented numerous external relations strategies to connect and engage with Bearcats’ alumni, donors, fans, and students.
Over the past five years, both while at Cincinnati and Virginia Tech, Babcock has been active on the local and national speaking circuits. He has presented before the National Association of Collegiate Directors of Athletics (NACDA), National Association of Collegiate Women Athletics Administrators (NACWAA) and the 1-A Athletic Directors Association annual institute. He is a past president of the National Association of Athletic Development Directors (NAADD).
A student-athlete himself, Babcock lettered four seasons in baseball at James Madison University and served as team captain his senior year. He earned his bachelor’s degree from JMU in 1992. In 1996, he received his master’s in sports management from West Virginia University.
He and his wife, Kelly, have three sons: Andrew, Brett and Eli.